Crisis Communications: Avoid These Mistakes
To survive a crisis, leaders at your K-12 school, college, or university must show fortitude and develop thick skin. They must know what actions to avoid when speaking to the media.
In addition, offer an escort to any media members visiting your campus consistent with your media access, visitor, and security protocols.
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About the Author
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Alyssa Keehan, Esq., CPCU, ARM
Director of Risk Management Research & Consulting
Alyssa oversees the development of UE’s risk management content and consulting initiatives, ensuring reliable and trustworthy guidance for our members. Her areas of expertise include campus sexual misconduct, Title IX, threat assessment, campus security, contracts, and risk transfer. She previously handled UE liability claims and held positions in the fields of education and insurance.